Adding A User To Bing Ads

Matthew
Louisville Cloud – SEO – Web Design

Adding A User To An Existing Bing Account   You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is […]

The post Adding A User To Bing Ads appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/adding-a-user-to-bing-ads/#utm_source=rss&utm_medium=rss&utm_campaign=adding-a-user-to-bing-ads

Adding a User to Google Adwords as an Admin

Matthew
Louisville Cloud – SEO – Web Design

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign.

The post Adding a User to Google Adwords as an Admin appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/adding-adwords-as-an-admin/#utm_source=rss&utm_medium=rss&utm_campaign=adding-adwords-as-an-admin

Why is AWS beating Google, Microsoft, Oracle and IBM?

Matthew
Louisville Cloud – SEO – Web Design

I believe Google Cloud was launched after AWS so a head start helps for one. AWS also has a free tier, it’s like giving the first hit of ecstasy to someone free. Why not use this free server. Then that server needs to expand and you make plans and youre hooked and know the AWS […]

The post Why is AWS beating Google, Microsoft, Oracle and IBM? appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/oracle-and-ibm/#utm_source=rss&utm_medium=rss&utm_campaign=oracle-and-ibm

Global Point – IT Managed Services

Matthew
Louisville Cloud – SEO – Web Design

IT Managed Services Happy to work with a business to business organization in Chicago Global Point LLC.  They currently offer IT Managed Services, AWS Cloud Computing, Disaster Recovery and more. From their website, Global Point was launched by corporate IT consultants who wanted to bring their skills and experience to companies that need them, helping […]

The post Global Point – IT Managed Services appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/global-point-it-managed-services/#utm_source=rss&utm_medium=rss&utm_campaign=global-point-it-managed-services

Top SEO Tools I Use: MonitorBacklinks.com

Matthew
Louisville Cloud – SEO – Web Design

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use.

So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why.

The post Top SEO Tools I Use: MonitorBacklinks.com appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/top-seo-tools-i-use-monitorbacklinks-com/#utm_source=rss&utm_medium=rss&utm_campaign=top-seo-tools-i-use-monitorbacklinks-com

What To Do With Your Political Site After The Election

cloud502com
Louisville Cloud – SEO – Web Design

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.

I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine.  Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season.  A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life.  If you get where I’m going, I’ll stop with the gardening story.  You’re website will not produce fruit in its first couple months.

Domain age actually has both a direct and indirect effect on your ranking.  For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain.  In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone.  (Best not alone, maybe post a new article every couple months.)

Domain Age directly affects your Trust Factor/Citation Factor and your Domain Authority which in turn suggest that your Google standing next election cycle is going to be improved as well.  And stop thinking your target keyword is your name, if someone is Googling your name they’ve already heard of you. Take the big terms like election results, voter guide or the other candidate’s name.

Take seandelahanty.com and judgeseandelahanty.com the first is younger but it has 70 times the backlinks and its been updated religiously, has the social media mentions, it has the content.  The first address is a Domain Authority 23 and the older one is a Domain Authority 2! Its still neck and neck in some searches.  Just today I Googled the candidates name the older one comes up 3rd and the real site thats 2 months old, has 10+ times the domain authority that site is 6th. Here is a representation of how much weight domain age may have, I link to the case study below.  Oh and BTW the new site is actually doing pretty good I think. Page 1 ranking on 45 keywords on Google…100 ranked keywords altogether. But back to the point…

what goes into a ranking

what goes into a ranking

Now let me clear the air though, no matter how old your domain is and consistently you’ve had a site up…if the content isn’t any good its a lost opportunity.  So do make an effort to convey your continued message through your site and when you run for the next office you’re site will be that much more ready.  Final note here, there are a ton of opinions out there on domain age, but no one would disagree a site thats up and updated periodically is more likely to gain backlinks.

SO Just get a cheap web hosting plan and post every few months, don’t just take it down and box it up till a month before the next election.  For further reading on domain authority a case study.  Id recommend that article, it goes over several factors.

And I can tell you one person who’s still got her site up…signs of the times.

clinton

clinton

https://www.matthewleffler.com/what-to-do-with-your-political-site-after-the-election/#utm_source=rss&utm_medium=rss&utm_campaign=what-to-do-with-your-political-site-after-the-election

The post Testing WordPress Connection appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.cloud502.com/what-to-do-with-your-political-site-after-the-election/

An Article Worth A Second Read

cloud502com
Louisville Cloud – SEO – Web Design

So I was cleaning up some posts on Sean Delahanty’s site and making them fresh for folks when I ran across this often missed and misunderstood posting of a WDRD story.  Sean Delahanty and the controversy with jailing everyone for everything.

The issue can kinda be boiled down to this …

If you are arrested you are innocent until proven guilty. Thats our rule of law. Now LMPD and prosecutors feel that if the police arrest you, you are guilty and you should only get bail if they (the police think you shouldnt be there…which why would they bring them there if they didnt think they were guilty?) But these two statements cant both be true…

officers
LMPD officers arrested following allegations of rape of underage minors.

Or how about the guy who was a suburban police chief who said just shot the black people.

Racist Chief

Racist Chief

SO police arrested those police officers…so they must be guilty?  And this racist says shooting black people is cool…even the County Attorney had to agree the police were wrong on that one. But then …. see its a paradox.

Now I’m not saying that LMPD officers are normally like these three…but I am saying they are human, and capable of good and bad.

They are not judge and jury ..thats why we have a judge and jury.  If you get the time read that long in depth article.

https://www.matthewleffler.com/an-article-worth-a-second-read/#utm_source=rss&utm_medium=rss&utm_campaign=an-article-worth-a-second-read

The post An Article Worth A Second Read appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.cloud502.com/an-article-worth-a-second-read/

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

cloud502com
Cloud502

Key Components & Services

There are two custom services running on the deployed machines that are essential for the solution to function properly. These services are ​gcs-sync ​(running on WordPress instances – both Admin and Content) and ​cloudsql-proxy​ (running on the SQL Proxy instances).

The ​gcs-sync​ service runs a script ​/opt/c2d/downloads/gcs-sync​ that, depending on the role the VM is assigned (Content or Admin), will check in with the GCS bucket tied to the deployment and determine if content needs to be pushed to or pulled from GCS. If you need to interact with the service, you can do so via ​systemctl​. For example:

systemctl stop gcs​-​sync

will kill the script checking GCS, and the node will not receive any updates that come from the Administrator Node. Conversely, if the service needs to be started you can do so with the following command:

systemctl start gcs​-​sync

The ​cloudsql-proxy​ service makes use of the ​Cloud SQL Proxy​ binary so you can connect to your Cloud SQL instance without having to whitelist IP addresses, which can change when instances are deleted and recreated in a Managed Instance Group. The Cloud SQL binary is located at ​/opt/c2d/downloads/cloud_sql_proxy​ and the script that executes the binary is located at ​/opt/c2d/downloads/cloudsql-proxy​. Like the service that runs ​gcs-sync​, it can be interacted with using ​systemctl​. Stopping the service can be done with:

systemctl stop cloudsql​-​proxy

At this point your instance will not be able to communicate with the Cloud SQL instance, and the application will not function. If you needed to manually start the service for any reason you can do so with the following command:

systemctl start cloudsql​-​proxy

Cloudflare DNS and CDN With WordPress High Availability On Google Cloud

The post Cloudflare DNS and CDN With WordPress High Availability On Google Cloud appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/cloudflare-dns-and-cdn-with-wordpress-high-availability-on-google-cloud/

Study Reviews Success Of Website Technology And Congressional Wins

cloud502com
Cloud502

Hindsight is 20/20 and given the findings of the report below every campaign in 2016’s house races in the study, who relied solely on Facebook pages to represent their campaign’s online presence, would likely build a WordPress site now.  No one who had just a Facebook presence won in 2016.

There are a lot of reasons this could be true, but one fact remains … Do you want to replicate the losers in the last cycle?  Visit my Political SEO site to learn more about what I have done for campaigns and candidates in 2018.

Reposted Article, original source at bottom of article.

Every year I analyze the use of websites in political races across the country. This year there were more candidates with websites than I’d noticed in the past. That’s a good thing, in my opinion – the web is an ever-increasing way to reach your audience at a much lower cost base than sending mailers or printing signs and flyers. And while those other methods shouldn’t be ignored, the web is, in my opinion, the way forward!

What follows is my analysis of websites used by candidates in various races across Pennsylvania – mostly from the race for Governor and the various races for US House of Representatives. I analyzed 40 websites in total, through which I found candidates employing 5 major web platforms, in order of the most prevalent.

Data was taken from the PA Secretary of state an is the official posted election result counts. Additionally, the websites listed here were those registered when the candidate applied to run for office. Of course, there are many more candidates who did not declare his or her website to the Secretary of State, and those websites were not included in this analysis.

Political Candidate Website Types

WordPress was the most prevalent website system used among the sites analyzed making up 42.5% of all websites, followed by regular HTML sites at 37.5%. The remaining 20% were composed of NationBuilder sites, Facebook, and Twitter. I think it’s important to note that while Facebook and Twitter aren’t actually full websites, the candidates in those cases, 4 in total, decided to forego a traditional website in favor of marketing the campaign only through social media networks. In a moment, I’ll discuss how those campaigns fared.

CandidateSEO.com is Matt Leffler’s Political SEO Site

Political Website Effectiveness

There are literally dozens of ways to rate the effectiveness of a website. You can look at length and type of content on the website, format and structure, or even a more subjective analysis like colors used or artistic flair. I was more interested in the bottom line – the win!

So the next analysis I ran was a win/loss ratio by website type being used in the races. As you can see in the chart below, WordPress has the highest win / loss ratio with 11 wins to only 5 losses. HTML is close behind with 9 wins and 5 losses. These two website types make up all the wins, while the candidates who used other website types, namely NationBuilder, Facebook, and Twitter, experienced only losses.

You’ll notice that the WordPress website count for the purposes of this analysis drops from 17 to 16. This is due to one candidate dropping from the race, so for purposes of wins/losses it does not factor in.

Campaign SItes

Campaign SItes

Website Type Match-Ups

It is also helpful to note here that in some cases, candidate websites analyzed were used in races running against each other. For example, the 15 HTML sites were used across 10 races. That means, in some cases, a candidate with an HTML site was running off against another candidate with an HTML site. Of course, in political races there can be only one winner, with the other (or others) being the losers. Among the 17 WordPress sites, there were 4 common races – one of those races had 3 or more candidates – all with WordPress sites. What’s interesting to note here is that the only time a WordPress site associated with a losing candidate is when it ran against another candidate using a WordPress site also.

When candidates using a WordPress site ran against a candidate using any other type of website, the WordPress site was associated with the winner 100% of the time.

There were two instances of a direct match up between HTML sites and WordPress sites running against each other, and in each case the WordPress site was associated with the winning candidate.

Political SEO

Political SEO

A Closer Look at WordPress in Political Websites

With WordPress being used in such a high percentage of winning races I took a closer look at the types of WordPress websites being used by the candidates. The advantage of using a system like WordPress is its high extensibility, modular plugin-in features, and ease-of-use. It also offers the ability to quickly switch between free and stock templates and custom frameworks.

We saw two different types of frameworks being used:

  1. Full custom builds
  2. Premium Templates

A full custom build is one where the website is built from scratch. No stock template is employed, or if a template was employed it was modified to such an extent the website no longer looks reasonably like the original template. These are more complex websites with additional features added in, and likely done at a higher price point than the premium template scenario discussed below.

A premium template is a website that is created using a starter template that has the basic features already installed and styled. The candidate, or his/her developer, then went through the process of slightly modifying the template to the candidate’s needs. In these cases, the sites were not modified extensively and the original framework template would clearly be visible in the website structure.

WordPress Framework # Sites % Sites Wins Losses
Custom Framework 9 56% 7 2
Basic Template 7 44% 4 3
Totals 16 100% 11 5

In my analysis, candidates using WordPress chose to use full custom WordPress websites 56% of the time and premium templates 44% of the time. In terms of usage, the numbers are fairly close. But the results are not.

As you can see from the table above and the charts below, candidates using full custom websites experienced a much higher winning percentage. When full custom websites were employed, candidates won 78% of the time, whereas candidates using stock templates won only 57% of the time, a margin of more than 21%.

Political Site Technology

Political Site Technology

Political Candidate Websites Listing

The websites considered in this analysis are listed in the table below, along with the name of the candidate running and type of race. This list is accurate of 11/5/2015 while all the analyzed sites are still live and valid. They may at some point in the future come down. If the link doesn’t work that is likely the reason.

Tim Murphy US House of Representatives http://www.electtimmurphy.com
Matt Cartwright US House of Representatives http://cartwrightcongress.com
Doc Moylan US House of Representatives https://www.facebook.com/MoylanforCongress
Joe Pitts US House of Representatives http://joepittsforcongress.com
Tom Houghton US House of Representatives http://www.tomhoughton.org/
Charlie Dent US House of Representatives http://www.dentforcongress.com
Mike Doyle US House of Representatives http://www.mikedoyleforcongress.com
Allyson Schwartz US House of Representatives http://allysonschwartz.com
Brendan Boyle US House of Representatives http://voteboyle.com
Dee Adcock US House of Representatives http://www.adcockforcongress.com
Keith Rothfus US House of Representatives http://keithpa4.com
Erin McClelland US House of Representatives http://erin14.com
Lou Barletta US House of Representatives http://loubarletta.com
Andy Ostrowski US House of Representatives http://andyostrowski.com
Betsy Summers US House of Representatives https://www.facebook.com/betsy.summers1
Scott Brion US House of Representatives http://www.scottbrionforcongress.com
Nick Troiano US House of Representatives http://www.nicktroiano.com/
Bill Shuster US House of Representatives http://www.billshusterforcongress.com
Mike Fitzpatrick US House of Representatives https://www.fitzpatrickforcongress.com/
Kevin Strouse US House of Representatives http://www.kevinstrouse.com
Pat Meehan US House of Representatives http://www.meehanforcongress.com
Manan Trivedi US House of Representatives http://www.trivediforcongress.com
Glenn Thompson US House of Representatives http://www.friendsofglennthompson.com/#sthash.4MplqlUo.dpbs
Kerith Strano US House of Representatives http://www.kstforcongress.com/join?splash=1
Linda Thompson US House of Representatives http://www.lindathompsonforcongress2014.com/
Scott Perry US House of Representatives http://www.patriotsforperry.com
Mike Kelly US House of Representatives http://www.mikekellyforcongress.com
Dan LaVallee US House of Representatives http://danlavallee.com
Chaka Fattah US House of Representatives http://fattahforcongress.publishpath.com/
Armond James US House of Representatives https://twitter.com/Armond4Congress
Bob Brady US House of Representatives http://www.bobbrady.us
Megan Rath US House of Representatives http://www.meganforcongress.com
Pat Toomey US Senator http://toomeyforsenate.com
Tom Corbett Governor http://www.tomcorbettforgovernor.com/
Tom Wolf Governor http://wolfforpa.com
Mike Stack Lt. Governor http://www.stackforpa.com
Ken Krawchuk Governor http://kenk.org/
Rob McCord State Treasurer http://www.robmccord.com
Tom Lineweaver Governor https://www.facebook.com/tom.lineaweaver

It’s well-known that WordPress accounts for nearly 1 in 5 of every new website created around the world, but I was surprised to see that WordPress was being used in more than 40% of the open races analyzed here in Pennsylvania. I have no doubt the WordPress ratio will continue to climb in future elections as the platform becomes even more prevalent, and even easier to use.

https://www.matthewleffler.com/study-reviews-success-of-website-technology-and-congressional-wins/#utm_source=rss&utm_medium=rss&utm_campaign=study-reviews-success-of-website-technology-and-congressional-wins

The post Study Reviews Success Of Website Technology And Congressional Wins appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/study-reviews-success-of-website-technology-and-congressional-wins/

SEO: How long does it take to rank #1 on Google?

cloud502com
Cloud502

It Takes About 3 Months To 6 Months To Rank #1 On Google

In the world of politics everything seems to be able the last week of an election, after that its over.  In the business world you have to keep going after a certain defined date to remain in business.  Political SEO requires keeping in mind the business world because in Google ranking they are your biggest competitors and the other candidate is likely just as I was talking with a politico kind of friend in the last two days about the need in getting in contact with any campaigns for November now … he seemed puzzled and said we had three months and most campaigns are just starting.  That may be fine and dandy for yard signs and television commercials but online everything needs to be in place before you want it.  That means now.

I will grant you that Jefferson County Judge Executive isn’t a highly sought after keyword.  But then who is going to Google that keyword closer to the election?  If you thought that was the keyword for that office, you’d be wrong.  You need to stop thinking of proper nouns as good Google keywords.  I’ll pin a conversation about keywords at another time but for now focus on timing.

Its not too late to invest in search engine optimization and building an engaging site for voters.  It will be too late in October when you will wish you had.

https://www.matthewleffler.com/seo-how-long-does-it-take-to-rank-1-on-google/#utm_source=rss&utm_medium=rss&utm_campaign=seo-how-long-does-it-take-to-rank-1-on-google

The post SEO: How long does it take to rank #1 on Google? appeared first on Cloud502.
Cloud502 – Cloud502 Cloud based Data, Analytics, SEO and Hosting Solutions. Cloud502 offers data insights in Louisville, KY.

https://www.cloud502.com/seo-how-long-does-it-take-to-rank-1-on-google/