We had a little fun with the name I will admit that. Honestly I wasn’t even aware that .rocks was a valid domain, it feels more like an 80s throwback which predates the internet. With that said it is memorable and I’ve gone with it.
Hall of Justice in Louisville, KY
Chris Coffman is in fact an attorney in Louisville, KY whom I’ve known for twenty years. Which is likely the only reason why he agreed to allow me to toss up a site in his name and SEO it. Chris has been told over and over by the established attorneys in Louisville that a web site yields little result and that referrals are the means to gain clients.
I do not believe that is accurate. Today, people find their spouse, music, work, pets and news online. I do believe that if you fail to maintain a web site then sure, referrals are the only way a lawyer will attract clients. If you only leave people with one avenue to reach you then that will be the way most people find you. But it’s important to realize that people can not find you in ways that you neglect. No profession or business is beyond the internet and even people looking for legal representation likely begin their search online.
Site To Serve As Case Study
So for that reason I’ve picked up a side project to build ChrisCoffman.rocks into a legal site that brings relevant clients and traffic.
Louisville Attorney Chris Coffman is now represented on chriscoffman.rocks if you’ve received a DUI or a traffic ticket you do need an attorney. The justice system in Louisville, KY can either send you into a downhill tumble or you can be guided out of the trip falls. The Jefferson County Attorney and his prosecutors don’t get elected for how much justice they seek, it is all about convictions. You are just another notch in their crusade to keep Louisville’s jails overcrowded and to squeeze as much money out of anyone’s pocket that has the misfortune of finding themselves needing a defense.
If you’ve been hurt and are seeking damages from an insurance company you need a lawyer. They have a lawyer and it is in their best interest to pay you as little as they have too. Personal injury law is complicated and often they will take advantage of the situation if you lack an attorney.
Jefferson County Judicial Center, Louisville KY
Through this new site Louisville residents can book consultations with Chris, read about his work and even submit a question that Chris can answer on the site. Check it out, Chris practices law in Kentucky and is often in Lexington, Frankfort and many other KY cities.
Louisville Voter Guides have in the past left something to be desired. The official state guide at govoteky.com only gets a voter to register and understandably it leaves out most of the candidate information.
Sean Delahanty’s campaign site similarly must remain neutral as a judge must remain nonpartisan but his voter guide includes candidates website links when available, and a side by side tweeter comparison for the Louisville Metro Mayor‘s race. This adds a more rich experience to visitors looking for more than just a piece of the puzzle.
Local Election Coverage
The Complete Voter Guide as it is termed on the site aims to form a puzzle from all of the pieces of other sites. Jefferson County Clerk’s site provides precinct and voter statistics, the Kentucky Secretary of State’s site provides voter information lookup capabilities and various mapping sites provide legislative districts for State House, State Senate, Metro Council Districts and suburban cities.
What District Am I In?
When Louisville merged with Jefferson County decades ago it did a secular thing in leaving all of the other cities in the county in tact. This means that in addition to Louisville election districts the same voters may have additional cities and districts to vote upon. The cities of Shively, St. Matthews and Jeffersonville are the largest of these examples. Some cities barely cover a couple blocks such as Stratford Manor. The voter guide at Sean Delahanty’s site provides a Louisville Neighborhoods and Districts map to aid voters in those regards.
Its an interesting collection of info and insights that Louisville voters don’t usually see in local elections. Polling is almost nonexistent at this level but the voter guide still makes an attempt with their polling for entertainment purposes. The site’s inclusion of crime data for the last ten years is also unique as it divides incidents by category and zip code.
Its a good guide from a nonpartisan candidates campaign.
I say be “Trumped” because for all that he did wrong in tarditional campaigning, he did Political SEO better than anyone had before.
I’ve always been a political guy. I love using technology to those political ends. Earlier this year I was able to leverage my experience in SEO, Adwords, cloud computing, data analysis and web design for a political candidate. It’s why these unique products are bundled into what I offer through Upwork. Today there is no excuse for a candidate to neglect digital media needs. Local candidates can easily benefit from a solid online presence for much less than they might think. The past experience with Brent Ackerson’s campaign was very encouraging.
I’ve started to reposition satellite sites made in March for a new project I’ll mention below. VoteLouisville.com for instance is intended to be a voter education site for anyone who wants to post I just so happen to post all of the stuff there. I have some further plans for louisvilleelection.com but those are all in my head.
All of these sites are hosted by my Google and Amazon cloud accounts, so that stuff has come in handy. I hope to attract additional campaign work if not in 2018 by 2020. I figured this new niche deserved a site so I’m working on candidateseo.com with a handful of .net names also headed there just for ease of use.
I said at the a campaign meeting that I felt radio and TV ads were as effective as yelling out a window. I still feel that way, even more so each day. In these meetings people point out I’m tech savy but others still watch TV … then I think of my 88 and 92 yr old grandparents who recently decided Netflix, Amazon and Hulu were all they needed.
My Grandmother is the idea focus for a campaign, everyone knows older people vote much more regularly and reliably than younger people. She has 29 children, grand children and great grand children. Living in half a dozen states I think now. Guess what that means…she’s on Digital mediums 29 times the amount you’d probably expect.
I’ve also explained to candidates that it is a growing trend for a voter to arrive on election day with one or two races already decided. This voter is now faced with several other races on the same ballot and will likely reach for their phone and decide who to vote for with only minutes of searching for the office or candidates. The results of these searches will ultimately decide these votes. Interestingly the money needed for Political SEO and Campaign Site Digital Marketing, creating content with the candidate amounts to a fraction of what campaigns will spend on radio.
I’ve added Candidate SEO to my domain family because I figured I needed a site as unique as this niche.
Real estate brokers say location, location, location. Did you know that first position in Google search results gets about 35% of users focus but 3rd gets some where around 7%? If one candidate SEOs their site and a negative site against the other unprepared candidate that could be the election.
I’ll be focused these next months on politics and SEO again. I’m excited that Judge Sean Delahanty has signed on board with me to help him get out his digital message. I’ve only had a couple weeks to put into this but check out his new campaign site. There is method to the madness, Ive also create a sister site that serves as a funnel or over flow thats officially the campaign committee‘s site.
Social Media – Candidate SEO – “You’re going to be popularrr”
Most of you will look at this wall of profiles and think to yourself who is ever going to go to these? If you did and you’re running for office send me an email…you need me. These sites aren’t REALLY there to be read by people. All of these sites are visited by search engines and these sites frame an image of a candidate to Google. All of these social media accounts ultimately end up at the campaign site, there is value in reaching voters … but you’ll reach voters if you are at the top of their searches.
I’ll post shortly about the positioning the sites are reaching. If you are running for office in Louisville Kentucky and looking for what you dont know you need reach out to me. Not convinced you need me? What would you say is the least important phrase for me to ranking these pages for on Google? If you aren’t thinking the candidates name you should email me. I’ll explain after the election or ya best ask in person.
Future post I’ll explain why IP based Digital Marketing is so 2001! Don’t do it…its technically and human behaviorally flawed.
Just in case anyone was worried I have not disclosed anything that someone can learn within a little bit of research concerning my candidate’s sites. All the secret sauce is still in the bottle.
So bought Data502.com back when I started the data management for the political campaign, its the domain that hosts the AWS server. Figured I could develop it a bit more though and give it some purpose. https://www.data502.com is kinda live now. I’m being mindful if I want to get Upwork jobs for SEO I need to cover my bases on SEO of my own sites. So hopefully I’m not creating more work for myself than I should.