CVS File Merger

CVS File Merger

Easily take multiple csv files and merge them together using this free online tool. Export any SEO data from multiple sources and put them together in one document. CSV files may not support multiple sheets.

Use txt and csv files only. Large and/or many files may take more time to process. Ultimate SEO”Ultimate SEO”

UltimateSEO.online Purchase SEO Packages Now Live

Ultimate SEO has begun to develop its UltimateSEO.online site as a store front where visitors can purchase SEO products and services.  At this time we have several SEO Audit packages listed.  More details will be added to the products but they are the same as currently described on SEO Services

Additionally we will role out subscription packages for ranking reports and data trending as well as content development and backlinking campaigns.

seo tool

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Ultimate SEO – Focus On Strategy, Tools And Community Builds

Matthew
Louisville Cloud – SEO – Web Design

Over the last month I’ve poured a bit of time … (everything that my clients didn’t get) into UltimateSEO.org and by chance UltimateSEO.net which was unregistered.  UltimateSEO.org was the focus because previous to my use someone else used it and built it up to a domain authority of 36.  Its taken me over six months […]

The post Ultimate SEO – Focus On Strategy, Tools And Community Builds appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/ultimate-seo-focus-on-strategy-tools-and-community-builds/

52 Tools And Counting: Mostly Free SEO Tools – I Actually Use

SEO Tools – The Ultimate List

There are actually a couple lists of tools on this page.  Check them out and come back for more in the future.  What you wont find in this list is a tool that has asked or paid or communicated with me concerning the list.  This is an honest collection of what I want to keep links too.  If you want to be on the list feel free to maybe comment?  If I find it useful and use it I’ll add a link.  Otherwise maybe someone else will like it from your comment link and they can make there own list. 🙂

Over 50 SEO Tools, Mostly Free

As I go through my SEO day I type the same addresses over and over to get to a collection of useful tools.  So I decide to post them as links once and for all, for my own benefit but also for others who may come here for a backlink indexer but find there isn’t one … but there is a list that includes one of the best.

A quick highlight of some of the tools and how I plan to build on this simple list.  First, I’ll address the second thing I noted…I plan to build the list out from its initial 52 to hopefully a hundred with the promise I’m not just adding crap tools or duplicate tools over and over.  Now as a highlight of some of the best tools on this list I’ll put some details in the coming weeks in a section below the list. There is also another mini list that includes tools for text and html below the main list.

More Tools – Text and HTML Free Tools

I’ve turned 40 today so I figured I’d make a top 40 list of tools and guides. The first one I’ll note I didn’t use for Web Design, I just used it to make a choice for me.

Generate Random Choice – When you’re on the fence and need some decision help.

Random Word Generator – Brainstorming

Adwords And Titles

Capitalize the First letter of Each Word In A Sentence

Free Photoshop Like Web Tool

Pixlr

Site Speed

Compress HTML Code

Uncompress HTML Code

CSS Minifier

Merge CSS OR JS Files

Testing

CSS HTML JavaScript With Output Test Environment

Fast Web Design

Hexadecimal Color Picker

JavaScript Popup Maker

HTML List Generator

Convert URLs to HTML Links

CSS

CSS Beautifier

HTML Modifiers

HTML Formatter

Convert line breaks to paragraphs

Remove Duplicate Lines

CSV

CSV to XML Converter

Text Format And Order Modifiers

Alphabetical Order Tool

Remove Line Breaks from Text

Date And Time

Epoch Timestamp To Date

Time zone list – HTML select snippet

The post 52 Tools And Counting: Mostly Free SEO Tools – I Actually Use appeared first on Ultimate SEO.

Multi-Domain Strategy In SEO … Risky But Lets Have Some Risk

UltimateSEO.net Doamin

Multi-Domain Strategy In SEO

So I feel like its everyone’s dream to be a media conglomerate, why buy one newspaper when you can buy 100s?  Well, SEO and the internet are one big community…so in the analogy … why build multiple newspapers in the same city?  No one would do that and it’s about the same with the internet or at least it should be…but everyone wants to have multiple top ranking domains.

Real Life Examples Of Multiple Domains

There is only two ways this could work out…

  • Your brand is merging with another equally powerful and recognized brand and dissolving either brand will leave a huge gap that competitors will fill fast than you can with your one brand.  Example … Zillow bought Trulia for 3.5 billion they represent the number one and number two home listings sites.  They have continued to operate two sites in the same niche because anything other than what they have now is less than optimal.  SO … you can do the same when your billion dollar company buys out your #2 competition for 4 billion or so dollars.  Until then…this first scenario doesn’t work for you.

zillow has a multiple domain strategyTrulia Is In A Multiple Domain Strategy

  • Your brand is buying a vertical business…(word for it escapes just now but its not the point so moving on) Let’s say you make eyeglasses, you make almost all of the eyeglasses.  So you buy the stores that sell them and then you buy the vision insurance company too.  Thats what I mean…Your original business was production and you dealt with retail outlets, you couldn’t make hardly any more glasses so you expanded vertically in the supply chain.  Its the story of that famous eye glass company you know that owns all the others… Luxottica.  Never heard of them well…they did a “Multi-Domain” strategy and you have heard of these companies… EyeMed, Target Optical, Pearle Vision, Lens-crafters, Sunglass Hut, Glasses.com … theres more but you get the point.  A consumer believe they have choice in the market but thats because you let them.  Combined all these companies are 1/4 of all eyewear value in all the little pieces of that industry.  They command it.  Your new domain JimmysBestTshirtsThatRFunny.info is not them you need one domain…so buying 8 other T-shirt domains wont help you other than maybe you got a better name than that monster.  Now the key part of this strategy though is vertical integration…your retail store isn’t competing with your vision insurance company and its not competing with the factory … they’re all buyers of each other till a consumer gets it.

Increased Competition But Not Sales

Thats really about it.  You’re likely going to have room to grow in the sector you are in for sometime and you wont have the funds to buy up a fourth of the world’s T-shirt makers so focus on your one domain.  Why?  Well…changing the names to protect the guilty.  I had a client who insisted on multiple domains we’ll say they were a tour company that ran guided tours of Liberty Island in NYC.  Its a weird niche just cause you don’t have to have a guided tour to see the Island but because of the demand and popularity several companies sprout up and sale tickets to a national park property.  Its easy money with online sales being where its at … but if you have 5 competitors sites you figure well lets add two more so now there are 7 sites and your competition adds 2 sites thats 15 now plus your 3 …. so we now have 18 sites all competing for the same audience and the same experience.  Did you know that it’s really hard to rank up to the top 3 spots with one site?  So now to benefit from what you’ve done you need to rank up 3 times that and fight off 15 instead of 5 other sites.  We didn’t even have a second page until now in search results and someone has to be on it.

Multiple Domain Canabalism SEO

When Multiple Domains Don’t Work

So thing about your multiple domains, assign keywords to one … then move to the next domain … don’t assign the same keywords and the same role to that site, you’re just competing with yourself.  Also you’re diluting your search traffic maybe combined you have 30% of the traffic but Google doesn’t see that, it sees 15% here and 10% at this second domain and only 5% at the last site.  Say a competitor has a site thats at 16% his one site will out rank your three because you’ve split up all your efforts and resources.  Thats the problem with the Multi Domain Strategy.

When Might You Use Multiple Domains?

I like to think I don’t do that.  I have UltimateSEO.org and its SEO.  I have CLoud502.com and it is cloud computing and I have data502.com and its Data Analysis.  Related?  Of course but very different.  A person googling “AWS servers” isn’t going to click on a site about SEO.  You find niches for the domains and target the audience and keywords for those domains.

So in the end, before you grow to more than one domain ask yourself if this new domain will have a different audience than the first.  If not and if you can argue the same keywords fit both sites, you need one site.

 

So don’t eat yourself up with Multiple Domains.  I’ll be posting in the next day about my addition of UltimateSEO.net .. how I intend NOT to canabalize this site.

 

UltimateSEO: Make An Impact

Adwords – Beginner’s Guide To Quality Score

BY CHRISTIAN N.

Perfect Quality Score - Adwords


This is article was first published on CertifiedKnowledge as a guest blog post.


Above 7 it’s in great shape.

From 6 to 4 it gets weak.

Below 3, it’s seriously sick…

And at a 1/10 quality score, your keyword is dead.

A craftsman uses his hands to do the labour and without them he cannot make a living. He trains them, makes them stronger and hones his skill… but if he ever gets a heart attack those hands are useless.

The same is true in Adwords.

Your landing pages and products make you money, you can tweak things here and there, optimize continuously but if your quality scores drop low enough… all advertising become meaningless. You’ve just had a  heart attack.

Quality score is the heart of every Adwords account. It defines how much  search share you get and how much you pay for it

I. How Low Quality Scores Kill Your Advertising

Unprofitable Advertising Costs

The differences in costs between one score level to the other can double, triple, quadruple and even be ten times higher at the lower end of the scale.

Here’s a graph that shows the average first page minimum bid for keywords at each quality score in one of our adwords accounts:

Average first page minimum bid at each quality score

Notice how first page bids double from 7 to 6, then from 5 to 4 and how they quadruple from 3 to 2.

Surprising? Not really.

If you’re a math geek too, you surely have already reverse engineered the formula for first page minimum bid and you know that it is minBid = minAdRank / QS which is a simple rational function thus the shape of the resulting curve.

And… the only purpose of that last sentence was to make me sound clever.

Forgive me.

Here’s the graph that says it all better than any mathematical gibberish. It shows the average cost-per-click (CPC) at each quality score for the account:

Average CPC at each quality score chart.

Notice how the price doubles from a 10/10 quality score to a 7/10. And 7 is considered to be a great score to have. Notice the sudden bump between 5 to 4.

Could that mean the difference between profit and loss? Absolutely.

Now imagine two advertisers in this same market advertising on the same keyword. One has a 10/10 and the other has 4/10. The chart above tells us that the advertiser with a 4 could be paying 10 times more that his competitor.

Now imagine that the advertiser with a 4/10 is… well, you. Yes, right now you might be paying 10 times more than you should on those keywords you’ve neglected to optimize.

Little To No Traffic To Your Website


Your keyword isn’t triggering ads to appear on google right now due to a low ad rank. ads are ranked based on your bid and quality score.


You can set up ads in 5 minutes and reach 1 million users with Adwords, right?!

Well, it’s not that easy… and quality score will shatter your dreams of traffic orgies in an instant.

Let’s talk about Impression Share (IS).

Impressions Share is the percent of traffic that Google is willing to send you versus the amount of traffic that is actually available to you. (You can view the impression share of all your campaigns by customizing the columns in your adwords account at the campaign level)

Impression share depends on two things: Ad Rank and Budget.

If you have a big budget to spend, obviously Google won’t really stop you from throwing money at them and if you want more Impression Share, just pay more.

Increasing your Ad Rank, however, is the smarter way to go. Ad Rank – a (secret) number Google uses to rank ads in sponsored search results – influences Impression Share and itself is greatly influenced by quality score. It’s formula is AdRank = MaxCPC x QS.

The higher your quality scores, the higher your Ad Rank, and the more impressions Google  is willing to send your way. The lower your quality scores, the lower your Ad Rank, the less generous Google is with traffic.

Every time your keywords’ scores drop, traffic is chocked, the pipeline gets thinner until ultimately the flow is completely clogged.

I don’t know about you, but I hate paying more than I should and I despise getting less than I deserve. And that’s why I don’t ever settle for low scores — ever.

II. How To Increase Low QS With Seductive Ads

It all boils down to relevance.

Yes, we all know that click-through-rate (CTR) is the main factor that influences quality score. But what is behind a great CTR? It is having the most relevant ad shown to Mr Searcher. CTR is Google’s best measure of relevance. The importance of understanding relevance beyond what Google tells you is really crucial. The relevance I’m referring to has NOTHING to do with having the same keyword appear in the ad, the ad group or the landing page.

It is about having a deep understanding of who the searcher behind the keyword is. Understanding what led him to typing those words in Google. Understanding his emotions, his frustrations and the short or long series of events that caused him to turn to a search engine for a solution.

It’s about understanding what relevance means to him, NOT what it means to you.

Only when you have that kind of understanding can you write an ad that instantly resonates with him and lift your click-through-rates.

I’ll give you an example.

Once upon a time, in a distant land, an affiliate marketer decided to try the dating niche. One of the products he wanted to sell was a book about how to be better in bed – more specifically, the book claimed to have “500 Love Making Secrets”.

After trying out a few ads, he found one that worked pretty well in terms of click-through-rates, it said:

Adwords ad with medium CTR

The last recorded click ratio was 2.04%, the average cost-per-click was $0.21. Not too bad, wasn’t it? The quality score was 7/10 and it stayed at 7 for a very long time.

But profits weren’t that good.

He had no control over the website he was sending traffic to so landing page split-testing for better conversion rates was not an immediate solution.

The answer came from the following ad:

Higher CTR Adwords Ad

Click-through-rate jumped to 3.84%, quality score swelled up to 10/10 and the cost-per-click was cut in half: $0.10.

Profits got better and he lived happily ever after.

The successful ad wasn’t the result of looking at the website and trying to think up ways to write a better ad. It wasn’t born by trying out tricks like putting keywords in the title, adding a question mark or putting capital letters in the display url.

It was born after intensive research on the person behind the keyword.

I pictured myself being a man looking for love making tips. “What images would be flowing in my head, what do I secretly want, what experiences led me to this search and what is the ultimate result that I’m looking for?”, I asked myself.

Then I typed the words in Google. I took a look at all the websites that were returned, and I asked myself why those results would be relevant and why some wouldn’t be. I looked into blog comments and forum threads to read what people on the same quest were saying about it and how they were expressing themselves.

What I realized is that no man really wants to learn 500 love making secrets just for the sake of it. Instead, they want their partner to be the happiest woman alive and they want themselves to be the source of fulfillment a woman craves for. (And they want to witness her inner animal – grrrrrr!).

This exercise can be done for any type of website, any type of offer, any type of product. Whatever it is you are selling, figuring out the deepest needs buried in the searchers mind will give you the competitive advantage you need to dominate your market.

It will help you discover the features and benefits you need to put forward about your offer to align it with what searchers are looking for, resulting in above than average click-troughs and conversion rates.

6 Steps To Getting Into The Searcher’s Mind And Writing The Perfect Ad

Step 1 – Possess Her Body
Choose a specific keyword in your list and sit in front your computer. Close your eyes and put yourself in the shoes of your prospect. Imagine what happened to you just before you decided to type that keyword into Google. Imagine what you felt, the urgency of the matter, the frustrations tied to it. Imagine what the best solution to your problem would be. It could be important information about something, it could be a better price for the product, a better feature…

Step 2 – See It Like She Sees it
Type your chosen keyword in Google and look at the natural search results. Glance over the 10 results and find the general theme of the results. Are they mostly commercial in nature or are they informative. What are the words used and how, as a searcher, do you feel when looking at them. What are the ones that grab your attention?

There’s a reason why Google is the number search engine, one of those reason is that they do a great job at showing searchers what they want. Researching the natural search results helps you understand better what is happening in the mind of a searcher. Google has already done half the job for you.

Step 3 – Experience What She Experiences
Visit each of the websites returned and try to understand why the first website is number 1, why the second is number 2 and so on. Take a look at what information is offered and understand how each is relevant to your quest – and if it isn’t, find out why it isn’t. Start thinking of ways each website could give you, as a searcher, the solution you desire in a better way.

Step 4 – Eavesdrop On Conversations
Find blogs or forum related to you keyword. Read what people are saying about it. Learn how they express themselves, how they talk about the subject. Find out their knowledge level on the topic. Figure out what they want, what questions aren’t answered and what solution would make their lives easier. Amazon reviews of a similar product as yours is a great place to start.

Step 5 – Spy On Your Competitors (quietly)
Now look at the sponsored results. You could use a spying tool that tells you how long each ad has been showing for your particular keyword. This will tell you – just like the natural search result – what searchers are really looking for. Your competitors have done the other half of the work for you so you should piggy back on their efforts and do a better job than them.

Step 6 – Write The Perfect Ad!
Write 2 or 3 ads to test with what you’ve discovered. It should now be clear to you what type of message resonates most with your prospect. If you’ve taken notes during your research phase in the previous 5 steps, that will help.

Don’t takes these steps lightly. Take your time. Sometimes it takes me days to understand exactly what message resonates with a particular searcher. What’s great about it is that once it works for one keyword, it will work for most of the other keywords in the same market.

When you have done the above exercise, you will know who is behind your keywords and what they are looking for. You’ll be able to segment your ad groups according to your ads and searchers desires. You’ll be able to fine tune your campaign settings to target the right person for the message you’ve written.

Your ads will be sharper, Google will be happy and your wallet will feel it.

Of course there’s more to it and there are other little ways to tweak ads for higher CTR. But there’s nothing I have found that improves  ad efficiency better than deeply understanding who you are marketing to.

III. How To Keep High Quality Scores

Understand That QS Varies — A Lot!

The search market place is constantly changing. Advertisers come and go, competitors rise and fall. So do quality scores:

Adwords quality score fluctuations

The  graph above shows the  quality score evolution of one of our keyword over a period of 23 days. The blue line represents quality scores progress and the green line represents first page minimum bids evolution, both having their numerical values displayed in the table below the chart.

Notice how QS has been jumping from 4 to to 7 to 10 and back to 4.

There are many reasons you may wake up one day and find that costs have doubled for your main keywords due to a decrease in quality scores.

Knowing the main causes of quality score rise and fall will help you react fast when it happens.

Here’s what to watch for:

  • Unsuccessful ad split-tests
    When testing new ads, bad ads can have nefarious influence on your keyword’s average CTR.  Your quality score will drop even when one of your ad is performing very well. That’s why it is sometimes a good idea to have one test ad being tested against 3 copies of the successful ad in one ad group. This ensures that your average CTR doesn’t drop too much due a bad test.
  • The competition beating you
    The competition for your keywords may suddenly start performing better. Google compares your CTR to the average CTR being achieved in your market. You get rewarded for performing better than your competitors, you get punished for under performing. If your competitors suddenly start showing more relevant ads to your poll of prospects, and if that goes on for a while, your quality score will drop since you’re no longer on top of performance. Keep an eye on what others are doing, and try their ideas on your ads.
  • Keywords changing meaning
    You keywords may change meaning. It’s not uncommon. In his AdWords book, Brad gives an example with the word “Bleach” which shows results for a cartoon. Before that cartoon existed, you would have probably found results for the detergent. There was also a time when typing the words “make the cut” in google would show results of movies and amazon books. Today it mostly shows results for a scrap booking software that was created about a year ago. This all means that your keywords may suddenly start attracting searchers that have no interest in what you’re offering due to a change in keyword meaning. Keep a special eye on what your broad and phrase match keywords are triggering, make sure they stay relevant to your ads.
  • Uncrawlable landing pages
    Forgotten to renew your domain name? Or did you remember to check that the new landing page was actually uploaded correctly? Or maybe you work in a large organization in which different people work on the same set of pages. Working on a website can sometimes lead to errors not caught in time. When spiders come for a visit and find nothing, you get slapped with 1/10 quality score — a heart attack. Make sure your landing pages are always available and crawlable.

The fact is: quality score varies and it can vary a lot. Those variations may mean the difference between good ROI and great ROI. They may mean the difference between profits and losses.  So whenever you think you don’t need to keep an eye on quality scores, you’re doing a disservice to your wallet (and making Google richer).

Track Your Quality Scores Changes And Optimize When Necessary

You went on vacation and left your ads unmanaged. “They’ve been quite stable and since revenue is steady there’s no risk”, you tell yourself. After 2 weeks in Hawaii, you come to find out that your top keywords have stopped generating traffic or that their costs have become unprofitable…

Oops, quality score did it again!

Having a system in place for tracking your daily scores and being notified of changes will prevent drops from sneaking up on you with serious consequences.

That’s one of the reasons why we developed TenScores, which is a web platform that automatically tracks quality score changes of an entire adwords  account.

A free way to do it is with Excel sheets. I really like this little quick guide Jacqueline Dooley put together, in it she explains how her excel sheet shows her at a glance where she’s lost quality score points. If I didn’t have TenScores, I would personally use her method weekly – instead of monthly like she advises – on all my main keywords until they are all above 7.

IV. Starting With High Quality Scores In The First Place

Start With Your Brand’s Keywords

People who are searching for your brand’s name, your domain name or product name aren’t shopping around, they want you and they know it. The CTR you achieve from those keywords sets a foundation for your accounts history that influences the scores you receive for other keywords.

Build On Your Typical Visitor’s Profile

Start in first gear and shift gradually.

Before you go in and load millions of keywords and ads in your account, start small and test the waters with  a few ad groups. Although the searcher behind every keyword is different, people in your market place share common frustrations or needs that need to be met. Use the tips mentioned above to figure out the kind of message that resonates most with prospects in your market.

Once you have found the kind of message that generates above average CTR, it’s ok to scale and use the same message on millions of keywords if they fall under the same kind of market and same demographics.

A common mistake that many new advertisers make is to start in  5th gear with too many keywords without having a deep understanding of what their market responds to. They end up having poor performance in a short amount of time, quality scores drop and the account is almost doomed to failure. Don’t make that mistake.

I hope this helps you get closer to achieving your goals, let us know what you think in the comments.

Reposted from http://www.tenscores.com/blog/increase-google-adwords-quality-score/

And finally I want to say check out Ultimate SEO. Its a great site.

Free SEO Tools From A Variety Of Sites

To often you are unable to really utilize an SEO tool found on Google, they may require your contact information, only run once then require a subscription, most seem to be more a sales tool than an SEO Tool. Here are some tools that I find useful and that minimize the bull crap that can come with the most popular SEO sites.


https://smallseotools.com – lots of tools and I mean a lot. They offer 20 queries at no cost if you sign up for a free account….

Just a few of the tools available… seo toolsseo tools

 

 

 

 

 


Neilpatel.com – site offers an audit and makes general recommendations. I use it as a baseline preliminary test.


Domain Authority Checker – Domain authority represents how authoritative a website is on a scale of 0-100. It is calculated by Moz, an SEO software provider. The score is largely based on the quality of links going to a website, as well as the MozTrust and MozRank scores.

domain authority

I want to remind everyone that the url you type technically is a completely different site so as you see in the comparison of multiple addresses that lead to the same site there is variation.

My personal site will rank low … it is very new.


Moz Free Tools – several tools, requires registration then limited to 10 queries a day or so.

link explorer


 

 

And finally I want to say check out Ultimate SEO. Its a great site.

Should You Go After That Keyword

Matthew
Louisville Cloud – SEO – Web Design

Determining When You Have A Chance At A Keyword

The post Should You Go After That Keyword appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/should-you-go-after-that-keyword/

Top SEO Tools I Use: MonitorBacklinks.com

Matthew
Louisville Cloud – SEO – Web Design

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use.

So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why.

The post Top SEO Tools I Use: MonitorBacklinks.com appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/top-seo-tools-i-use-monitorbacklinks-com/#utm_source=rss&utm_medium=rss&utm_campaign=top-seo-tools-i-use-monitorbacklinks-com

What To Do With Your Political Site After The Election

cloud502com
Louisville Cloud – SEO – Web Design

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.

I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine.  Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season.  A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life.  If you get where I’m going, I’ll stop with the gardening story.  You’re website will not produce fruit in its first couple months.

Domain age actually has both a direct and indirect effect on your ranking.  For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain.  In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone.  (Best not alone, maybe post a new article every couple months.)

Domain Age directly affects your Trust Factor/Citation Factor and your Domain Authority which in turn suggest that your Google standing next election cycle is going to be improved as well.  And stop thinking your target keyword is your name, if someone is Googling your name they’ve already heard of you. Take the big terms like election results, voter guide or the other candidate’s name.

Take seandelahanty.com and judgeseandelahanty.com the first is younger but it has 70 times the backlinks and its been updated religiously, has the social media mentions, it has the content.  The first address is a Domain Authority 23 and the older one is a Domain Authority 2! Its still neck and neck in some searches.  Just today I Googled the candidates name the older one comes up 3rd and the real site thats 2 months old, has 10+ times the domain authority that site is 6th. Here is a representation of how much weight domain age may have, I link to the case study below.  Oh and BTW the new site is actually doing pretty good I think. Page 1 ranking on 45 keywords on Google…100 ranked keywords altogether. But back to the point…

what goes into a ranking

what goes into a ranking

Now let me clear the air though, no matter how old your domain is and consistently you’ve had a site up…if the content isn’t any good its a lost opportunity.  So do make an effort to convey your continued message through your site and when you run for the next office you’re site will be that much more ready.  Final note here, there are a ton of opinions out there on domain age, but no one would disagree a site thats up and updated periodically is more likely to gain backlinks.

SO Just get a cheap web hosting plan and post every few months, don’t just take it down and box it up till a month before the next election.  For further reading on domain authority a case study.  Id recommend that article, it goes over several factors.

And I can tell you one person who’s still got her site up…signs of the times.

clinton

clinton

https://www.matthewleffler.com/what-to-do-with-your-political-site-after-the-election/#utm_source=rss&utm_medium=rss&utm_campaign=what-to-do-with-your-political-site-after-the-election

The post Testing WordPress Connection appeared first on Louisville Cloud – SEO – Web Design.
Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.cloud502.com/what-to-do-with-your-political-site-after-the-election/