Ultimate SEO – Focus On Strategy, Tools And Community Builds

Matthew
Louisville Cloud – SEO – Web Design

Over the last month I’ve poured a bit of time … (everything that my clients didn’t get) into UltimateSEO.org and by chance UltimateSEO.net which was unregistered.  UltimateSEO.org was the focus because previous to my use someone else used it and built it up to a domain authority of 36.  Its taken me over six months […]

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/ultimate-seo-focus-on-strategy-tools-and-community-builds/

Moving My Ramblings To UltimateSEO.org

Matthew
Louisville Cloud – SEO – Web Design

Awhile back I picked up a domain name that had expired called UltimateSEO.org its Domain Authority is a respectable 36.  Some companies work years to build up to that level and its branding isn’t that bad either.  SEO is in the name afterall.  MatthewLeffler.com could just as easily belong to the other Matthew Leffler’s that […]

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/moving-my-ramblings-to-ultimateseo-org/

WordPress 5 Upgrade: Why I Broke My Site With It

Matthew
Louisville Cloud – SEO – Web Design

Gutenberg sounds like the place that a hard fought battle took place in Europe maybe during the “Great Wars” or during the Middle Ages but Gutenberg is not connected to history its the name given to the new WordPress editor that WordPress 5 brings to the blogosphere.  I fully expected and was prepared to backup […]

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/wordpress-5-upgrade-why-i-broke-my-site-with-it/

Should You Go After That Keyword

Matthew
Louisville Cloud – SEO – Web Design

Determining When You Have A Chance At A Keyword

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/should-you-go-after-that-keyword/

Adding A User To Bing Ads

Matthew
Louisville Cloud – SEO – Web Design

Adding A User To An Existing Bing Account   You can add an Admin to your account in Bing by clicking on the green gear next to your email address in the upper right-hand corner of the screen after you’re logged in. Notice on the left-hand side of the main menu the second option is […]

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/adding-a-user-to-bing-ads/#utm_source=rss&utm_medium=rss&utm_campaign=adding-a-user-to-bing-ads

Adding a User to Google Adwords as an Admin

Matthew
Louisville Cloud – SEO – Web Design

The easiest way to allow someone else to administer your Google Adwords campaigns is likely to add them as an Admin to your existing account. This allows you to own the campaigns and keep the records long after the user has ended their work on your project. It also leaves you still in charge of the budget and keeps you in an oversight role of your campaign.

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/adding-adwords-as-an-admin/#utm_source=rss&utm_medium=rss&utm_campaign=adding-adwords-as-an-admin

Why is AWS beating Google, Microsoft, Oracle and IBM?

Matthew
Louisville Cloud – SEO – Web Design

I believe Google Cloud was launched after AWS so a head start helps for one. AWS also has a free tier, it’s like giving the first hit of ecstasy to someone free. Why not use this free server. Then that server needs to expand and you make plans and youre hooked and know the AWS […]

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/oracle-and-ibm/#utm_source=rss&utm_medium=rss&utm_campaign=oracle-and-ibm

Global Point – IT Managed Services

Matthew
Louisville Cloud – SEO – Web Design

IT Managed Services Happy to work with a business to business organization in Chicago Global Point LLC.  They currently offer IT Managed Services, AWS Cloud Computing, Disaster Recovery and more. From their website, Global Point was launched by corporate IT consultants who wanted to bring their skills and experience to companies that need them, helping […]

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/global-point-it-managed-services/#utm_source=rss&utm_medium=rss&utm_campaign=global-point-it-managed-services

Top SEO Tools I Use: MonitorBacklinks.com

Matthew
Louisville Cloud – SEO – Web Design

Series of posts over the next few months to say what I’ve found works and what doesn’t in SEO.  So this is installment 1 in Top SEO Tools I Use.

So this is somewhat of a product endorsement piece but its also worth sharing with others what you’ve found useful and hopefully they’ll let you know what they have found useful. So Tools I use and even a few I don’t and why.

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Louisville Cloud – SEO – Web Design – Cloud502 Cloud, SEO and Design Solutions. Ranked results in Louisville, KY.

https://www.matthewleffler.com/top-seo-tools-i-use-monitorbacklinks-com/#utm_source=rss&utm_medium=rss&utm_campaign=top-seo-tools-i-use-monitorbacklinks-com

What To Do With Your Political Site After The Election

cloud502com
Louisville Cloud – SEO – Web Design

Its something farthest from your mind, I’m sure.  If you’re working for a political campaign you’re pushing forward and the next 5 weeks are all out war ahead.  What to do with your campaign site after the election?  Heck I suspect some of you are just now getting around to your website, or many feel it hasn’t helped in the past so no need to worry.  You’d be wrong if you fall into either of those mindsets, if you’re the diligent one you’ll find the rewards are like a garden.

I started renting a house in my hometown after returning from Chicago and suddenly I found I had room to grow things. I wanted hydrangeas so I planted 14 or so … it took a lot of them to make a show at a gallon a plant. We also planted a grapevine.  Not much happened though, and I could have easily given up after the summer, just ignore them…but they were never going to be mature in one season.  A grapevine takes 3 years before it produces grapes, I learned hydrangeas were “old” wood and new growth wouldn’t come from new plant life.  If you get where I’m going, I’ll stop with the gardening story.  You’re website will not produce fruit in its first couple months.

Domain age actually has both a direct and indirect effect on your ranking.  For one, a website thats been up and running since the last election has had links from other sites organically made, not a ton if you just leave it sitting there but definitely more than if you take it down and just hold on to the domain.  In a previous post I mentioned it takes 3 to 6 months to rank a site, you’ll be a step further if you just leave it up and alone.  (Best not alone, maybe post a new article every couple months.)

Domain Age directly affects your Trust Factor/Citation Factor and your Domain Authority which in turn suggest that your Google standing next election cycle is going to be improved as well.  And stop thinking your target keyword is your name, if someone is Googling your name they’ve already heard of you. Take the big terms like election results, voter guide or the other candidate’s name.

Take seandelahanty.com and judgeseandelahanty.com the first is younger but it has 70 times the backlinks and its been updated religiously, has the social media mentions, it has the content.  The first address is a Domain Authority 23 and the older one is a Domain Authority 2! Its still neck and neck in some searches.  Just today I Googled the candidates name the older one comes up 3rd and the real site thats 2 months old, has 10+ times the domain authority that site is 6th. Here is a representation of how much weight domain age may have, I link to the case study below.  Oh and BTW the new site is actually doing pretty good I think. Page 1 ranking on 45 keywords on Google…100 ranked keywords altogether. But back to the point…

what goes into a ranking

what goes into a ranking

Now let me clear the air though, no matter how old your domain is and consistently you’ve had a site up…if the content isn’t any good its a lost opportunity.  So do make an effort to convey your continued message through your site and when you run for the next office you’re site will be that much more ready.  Final note here, there are a ton of opinions out there on domain age, but no one would disagree a site thats up and updated periodically is more likely to gain backlinks.

SO Just get a cheap web hosting plan and post every few months, don’t just take it down and box it up till a month before the next election.  For further reading on domain authority a case study.  Id recommend that article, it goes over several factors.

And I can tell you one person who’s still got her site up…signs of the times.

clinton

clinton

https://www.matthewleffler.com/what-to-do-with-your-political-site-after-the-election/#utm_source=rss&utm_medium=rss&utm_campaign=what-to-do-with-your-political-site-after-the-election

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